The Agriculture and Horticulture Development Board (AHDB) is a British statutory levy board, funded by farmers, growers and others in the supply chain to help the industry. On the current website they state that, "They want to create a world-class food and farming industry, inspired by and competing with the best." In full support of such a statement I felt that the current brand needed a re-fresh, of it's corporate identity. This is my interpretation of this AHDB Brand.